Being nominated for these valued awards is testament to the quality of the regulatory and work carried out by Soft2Bet legal and compliance teams and further recognition of the expanded regulatory footprint the company has accomplished in recent years.

David Yatom Hay, General Counsel for Soft2Bet, commented: “Getting shortlisted in two categories of the Vixio Regulatory Awards 2024 is a fantastic recognition of the work our compliance and legal teams have been carrying out in recent years. This is a testament to the professionalism and exceptional work of our legal and compliance teams, which has enabled us to secure licences in numerous countries efficiently, while successfully launching both B2C and B2B operations. As we expand into new regions, we eagerly anticipate building stronger partnerships and entering new jurisdictions across the globe.”

Combined with the strong growth of Soft2Bet’s turnkey solution partnerships in many of the world’s leading regulated markets, this commercial and regulatory expansion has enabled quick and efficient expansion into many new countries and geographies for the group’s B2B partners.

This unique capability to launch quickly and seamlessly into diverse markets worldwide is made possible by Soft2Bet recently obtaining licences in jurisdictions such as Greece, Sweden, Denmark, Italy, Romania, Ontario, Malta, Mexico and the group is in the process of applying for a licence in the crucial US iGaming state of New Jersey.  

This B2B success is backed up by Soft2Bet’s ‘proof of concept’ business model that sees it launch its own B2C operations to determine the suitability of its products to consumers in specific markets. This strategy has proved highly fruitful for Soft2Bet as it enables it to understand the pressure points that consumer-facing iGaming brands might face. This market data and information gathering work enables Soft2Bet to target countries highly accurately and, having carried out much of the research work prior to launch, ensures its B2B partners get off to the best start possible in their target markets.

Proof of this success can be seen in the performance of Betinia, Soft2Bet’s leading iGaming brand in Scandinavia. Powered Motivational Engineering Gaming Application (MEGA), the leading gamification solution in iGaming, Betinia has recorded 65% year-on-year growth in net gaming revenues while ARPU grew by more than 70% in 2023.

This commercial growth has gone hand in hand with high levels of responsible gambling, as MEGA’s non-monetary gamification incentives encourage players to engage with the brand, thus increasing player screen time and activity fourfold to generate major revenue growth for both Soft2Bet and its B2B partners.

About Soft2Bet    

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 12 global licences.